Product quality strategy in charitable retail: A case study. It provides the lowest priced goods while at the same time maintaining quality. Factor two is named Product Consideration with all five tested items loading more than 0. Since internal impulses and the external environment also interact, resulting in psychological motivations to fulfill needs and wants, Kim and Jin argue that consumer motives are known to be the drivers of behaviour that bring consumers to the retail store.
The price of products and services often influences whether consumers will purchase them at all and, if so, which competitive offering is selected. Journal of Retailing, 77 1 Economics and marketing on pricing: how and why do they differ?
Examining the relationship between marketing mix strategy and consumer motive, should contribute to our knowledge of the relationship that exists between them. Ansoff Matrix Strategy Market Penetration Increasing share in the current market and obtain dominance with the same product or services can be said to be market penetration.