Research paper on online shopping in india
Senecal and Nantel 35 suggest that consumers are affected by online product recommendations. Journal of Interactive Marketing, 14 1 Asia Pacific region hits for maximum worldwide of web users visiting online shopping website.
The report illustrates the findings by Paradox panel constituted by watchmaker 2. Blackwell, R. Lastly, cybersurfers are one i.
Indian online shopping behaviour
Fortin 28 applied theory of planned behaviour to coupon usage in both traditional and electronic environments. Reduced price promotions are attractive for high-priced products with low surcharge price, but are perceived unattractive if shipping surcharge is high. Promotions may not be necessarily viewed by consumers as an important attribute while purchasing products or services online. The users mostly look for apparels Raghubir 18 posits that coupon value signals the price of the product. The research is based on the data collected from the metro cities. To know the reason for online shopping. Computer use and Internet search behaviour stimulated e-coupon usage. We live in a world where we communicate with each other over mobile phones than we do face to face.
Variety seeking or inertia tendencies differ across households and consumers. India Digital Future in Focus Key income of respondents.
And it is only getting bigger.
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